Vayana Network

Web Application forTrade Financing

Project Overview

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Duration

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Screens Designed

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Interactive Prototypes

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Go-to-Market Products

About Vayana Network

Vayana Network is on a mission to accelerate supply chain growth by making trade credit more accessible and affordable for every participant in the ecosystem.

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Challenge

Vayana Network lacked a unified digital platform to support seamless communication between dealers and vendors. The absence of a structured system led to manual errors, slow transactions, and declining customer satisfaction-hindering operational efficiency and growth.

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Project Goal

Design and develop a responsive, user-friendly web application that simplifies trade financing, fosters dealer-vendor collaboration, and provides a seamless digital experience for users aged 30-55.

Key Objectives

Improve Communication

Establish a secure and efficient channel for dealer-vendor interactions.

Streamline Transactions

Automate key workflows to reduce manual errors and speed up processes.

Enhance Collaboration

Equip users with tools to manage orders, documents, and business relationships.

Increase Accessibility

Design with usability in mind for a wide age demographic (30-55 years).

Ensure Scalability & Security

Build a robust, secure platform ready to scale with business growth.

Success Metrics

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Increased User Engagement

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Higher Transaction Volume

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Improved Customer Retention Rate

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Reduced Time-to-First-Transaction

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Optimized System Uptime & Responsiveness

Our Approach

User Research

We conducted in-depth stakeholder interviews, user surveys, and usability tests to identify the core needs and challenges faced by dealers and vendors.

User Personas

  • Mahendra (Dealer) - Age 35, tech-savvy, manages multiple vendors, seeks efficiency.
  • Shah Mobile (Vendor) - Age 40, cautious, values security and simplicity.

User Journey Mapping

Comprehensive journey maps were created to visualize critical touchpoints, uncover friction areas, and inform design strategy.

Design Solution

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01 Intuitive Dashboard

Centralized control and insights.

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02 Anchor Management System

Seamless dealer-vendor interactions.

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03 4-Step Loan Completion Flow

Simplified, guided process for both dealers and vendors.

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04 Assistance System

Dedicated support throughout the user experience.

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05 Design System

Modular and scalable for future iterations.

Design Deliverables

High-Fidelity UI Designs

Comprehensive Design System

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Exported Assets

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