Qiston Pe

Empowering Micro and SmallManufacturers through MSME Finance

Project Overview

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Duration

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Screens Designed

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Interactive Prototypes

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Go-to-Market Products

About QistonPe

QistonPe is India's most advanced credit gateway, bridging the gap between brands, lenders, retailers, and consumers. In a country where credit accessibility remains a significant hurdle, QistonPe is transforming the financial landscape by making affordable credit accessible to underserved individuals and businesses, fueling economic growth and promoting financial equality.

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Challenge

Traditional credit systems heavily favor borrowers with established credit histories, leaving millions of small manufacturers, retailers, and individuals without access to affordable credit. This exclusion has hindered financial inclusion, limited entrepreneurship, and slowed MSME sector growth. QistonPe aimed to eliminate these barriers through innovative technology and user-centric design.

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Project Goal

  • Design and develop a modern, responsive, and intuitive loan application platform.
  • Simplify credit application processes for individuals, small businesses, and lenders.
  • Leverage technology to deliver real-time credit scoring and secure digital transactions.
  • Enhance overall user experience to drive adoption, engagement, and satisfaction.

Key Objectives

Increase Credit Accessibility

Reach over 1 million underserved individuals and businesses with affordable credit options in 18 months.

Reduce Credit Risk

Integrate AI-powered risk assessment to maintain a default rate below 5% within 12 months.

Enhance User Experience

Achieve a customer satisfaction score of 90%+ within 6 months through intuitive design and seamless functionality.

Success Metrics

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User Engagement

Average session duration exceeding 10 minutes with 3+ sessions per user per month.

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Average Loan Size

₹50,00,000+ per approved loan.

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Credit Approval Rate

 Over 80% of applicants receiving credit approval.

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Processing Time Efficiency

Reduced credit processing time by 30% within 6 months of launch.

Our Approach

User Journey Mapping

  • Mapped comprehensive user journeys for individuals, small business owners, lenders, and retailers.
  • Identified friction points, opportunities, and key decision moments to optimize user flows.
  • Focused on streamlining complex loan application processes into simple, guided experiences.

Rapid Prototyping & Agile Design

  • Delivered 90+ high-fidelity screens covering all core platform features within 45 days.
  • Conducted iterative design reviews with stakeholders to ensure accuracy, functionality, and alignment with business goals.
  • Focused on accessibility, simplicity, and performance across desktop and mobile devices.
     

Design Solution

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01 Personalized User Dashboard

Borrowers, lenders, and retailers can track credit applications, loan status, transaction history, and financial reports.

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02 Real-time Credit Scoring

AI-powered credit scoring and risk assessment allow for instant, data-driven credit decisions.

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03 Streamlined Workflows

Intuitive step-by-step loan application and management process for both businesses and individuals.

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04 Responsive Design

 Cross-platform compatibility ensuring a seamless experience on all devices.

Design Deliverables

High-Fidelity UI Designs

Comprehensive Design System

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Exported Assets

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